Portfolio

The Phoenix Mills Group was planning the launch of the Palladium Ahmedabad mall in Gujarat. This would bring in a range of brands and luxurious experiences that the people of Ahmedabad were only too eager to explore. Understanding the target audience and the unique offering, we worked on creating the campaign for pre-launch, launch and sustenance. Keeping these things in mind, we came up with ‘Discover Luxury’, with this we aimed to create content that primarily highlighted the essence of the mall and generated excitement whilst keeping the culture of Gujarat in mind.