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Ankit Kawatra, founder of Zomato Feeding India, outlined a plan to end hunger in India using his Microsoft Surface. Pixelfox aimed to capture this essence with a video. The concept involved blending stock footage with live shots of the main character and narrator to maintain a personal touch. The visuals were designed to convey the message through a succession of seamless, dynamic visuals. With smoothly integrated captions and fitting music, Pixelfox created a touching video.