The Phoenix Mills Group Festive Campaigns
Services
Concept Note
Raksha Bandhan: We crafted the concept #BondOfPhoenix with the messaging that emphasized Phoenix Gift Card as the ideal present, with the charismatic presence of the sibling duo Karan Tacker and Sasha Tacker.
Jewellery Fest: With the campaign #ShineLikeYou, we wanted to emphasize the inherent beauty and confidence that every woman possess. We highlight this through our core communication and visuals starring Esha Gupta.
Dhanteras: We wanted to make Phoenix Malls the premier destination for festival jewelery by showcasing exclusive pieces and maximizing Dhanteras sales. We highlighted this through our core communication #ProsperWithGlam starring Esha Gupta.